?url_ver=Z39.88-2004&rft_id=1629370&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=+Schirm+Anit&rft.aufirst=Anit&rft.aulast=Schirm&rft.isbn=1443820636&rft.date=2010&rft.btitle=Pragmatic+Perspectives+on+Language+and+Linguistics+Volume+II%3A+Pragmatics+of+Semantically-Restricted+Domains&rft.title=A+few+comments+on+the+pragmatics+of+billboard+posters&rft.genre=bookitem