Kazár Klára and Prónay Szabolcs:
My brand, our festival – Exploring the impact of self-image congruency on loyalty in case of music festivals.
MARKETING ÉS MENEDZSMENT, 51 (Spec.issue).
pp. 51-59.
ISSN 1219-0349
(2018)
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Item Type: | Journal Article |
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Journal or Publication Title: | MARKETING ÉS MENEDZSMENT |
Date: | 2018 |
Volume: | 51 |
Number: | Spec.issue |
Page Range: | pp. 51-59 |
ISSN: | 1219-0349 |
ISBN: | 9781527219113 |
Place of Publication: | Glasgow |
Faculty/Unit: | Faculty of Economics and Business Administration |
Institution: | Szegedi Tudományegyetem |
Language: | English |
MTMT rekordazonosító: | 30408595 |
Related URLs: | |
Date Deposited: | 2021. Feb. 03. 10:40 |
Last Modified: | 2021. Feb. 03. 10:40 |
URI: | http://publicatio.bibl.u-szeged.hu/id/eprint/20554 |
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