Kazár Klára and Prónay Szabolcs:
My brand, our festival – Exploring the impact of self-image congruency on loyalty in case of music festivals.
MARKETING ÉS MENEDZSMENT, 51 (Spec.issue).
pp. 51-59.
ISSN 1219-0349
(2018)
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| Item Type: | Journal Article |
|---|---|
| Journal or Publication Title: | MARKETING ÉS MENEDZSMENT |
| Date: | 2018 |
| Volume: | 51 |
| Number: | Spec.issue |
| Page Range: | pp. 51-59 |
| ISSN: | 1219-0349 |
| ISBN: | 9781527219113 |
| Place of Publication: | Glasgow |
| Faculty/Unit: | Faculty of Economics and Business Administration |
| Institution: | Szegedi Tudományegyetem |
| Language: | English |
| MTMT rekordazonosító: | 30408595 |
| Related URLs: | |
| Date Deposited: | 2021. Feb. 03. 10:40 |
| Last Modified: | 2021. Feb. 03. 10:40 |
| URI: | http://publicatio.bibl.u-szeged.hu/id/eprint/20554 |
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