My brand, our festival – Exploring the impact of self-image congruency on loyalty in case of music festivals

Kazár Klára and Prónay Szabolcs: My brand, our festival – Exploring the impact of self-image congruency on loyalty in case of music festivals.
MARKETING ÉS MENEDZSMENT, 51 (Spec.issue). pp. 51-59. ISSN 1219-0349 (2018)

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Item Type: Journal Article
Journal or Publication Title: MARKETING ÉS MENEDZSMENT
Date: 2018
Volume: 51
Number: Spec.issue
Page Range: pp. 51-59
ISSN: 1219-0349
ISBN: 9781527219113
Place of Publication: Glasgow
Faculty/Unit: Faculty of Economics and Business Administration
Institution: Szegedi Tudományegyetem
Language: English
MTMT rekordazonosító: 30408595
Related URLs:
Date Deposited: 2021. Feb. 03. 10:40
Last Modified: 2021. Feb. 03. 10:40
URI: http://publicatio.bibl.u-szeged.hu/id/eprint/20554

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